Why Meghan Markle Starts Her Day With This Beverage Brand
Shopify Masters · with Hannah Mendoza · January 31, 2023 · 32 min
Summary
This episode features Hannah Mendoza, founder of Clevr Blends, and reveals how her oat milk superfood latte blends, designed for mood and energy, disrupted the instant beverage market. Learn how Clevr Blends leveraged Shopify, secured Meghan Markle as an early investor, and built a brand focused on wellness and authenticity to achieve rapid DTC growth.
Key takeaways
To disrupt a crowded market, focus on creating a unique product with a clear value proposition, like Clevr Blends' superfood lattes aimed at mood and energy management.
Leverage strategic partnerships, even with celebrities, to gain significant brand visibility and credibility early on, as Meghan Markle's investment did for Clevr Blends.
Utilize direct-to-consumer e-commerce platforms like Shopify to maintain control over brand messaging, customer experience, and to gather valuable first-party data.
Emphasize sustainable sourcing and ethical business practices to connect with conscious consumers and differentiate your brand in the health and wellness market.
Build a compelling brand story around personal journeys and product benefits to foster an emotional connection with your audience and drive community engagement.
Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.
To disrupt a crowded market, focus on creating a unique product with a clear value proposition, like Clevr Blends' superfood lattes aimed at mood and energy management.
What does this episode say about brand & content?
Leverage strategic partnerships, even with celebrities, to gain significant brand visibility and credibility early on, as Meghan Markle's investment did for Clevr Blends.
What does this episode say about finance & fundraising?
Utilize direct-to-consumer e-commerce platforms like Shopify to maintain control over brand messaging, customer experience, and to gather valuable first-party data.
What does this episode say about shopify & ecommerce platforms?
Emphasize sustainable sourcing and ethical business practices to connect with conscious consumers and differentiate your brand in the health and wellness market.
What does this episode say about dtc strategy?
Build a compelling brand story around personal journeys and product benefits to foster an emotional connection with your audience and drive community engagement.
