Explores the evolving landscape of celebrity-backed brands and what makes them successful in the modern retail market.
Explores the evolving landscape of celebrity-backed brands and what makes them successful in the modern retail market.
Melissa Morris discusses using celebrity placements (like red carpets and Oscars) to fill a market gap for a new luxury brand.
Discusses how Meghan Markle’s investment and endorsement helped scale Clevr Blends in the beverage industry.