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Answer

Taylor Holiday and Dane analyze data from 67+ eight-figure brands to reveal what drove actual profit in 2024.

Source: Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024 on Ecommerce Playbook.

Top episodes

1. 1. Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

   Ecommerce Playbook

   Taylor Holiday and Dane analyze data from 67+ eight-figure brands to reveal what drove actual profit in 2024.

2. 2. 3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season

   Ecommerce Playbook

   VP of Strategy Luke Austin joins Taylor Holiday to discuss three reasons why Q4 2024 is unique and how brands should prepare.

3. 3. The Truth About Incrementality: Are You Measuring Your Ads Wrong?

   Ecommerce Playbook

   A deep dive into incrementality testing—what it is, why it matters, and how to avoid common marketing mistakes.

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