Campaign Measurement

Answer

A deep dive into measuring true incremental ROAS and why standard attribution settings like 7-day click or 1-day view often mislead marketers.

Source: Meta's Attribution Settings Don't Matter Anymore on Ecommerce Playbook.

Top episodes

1. 1. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   A deep dive into measuring true incremental ROAS and why standard attribution settings like 7-day click or 1-day view often mislead marketers.

2. 2. S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

   Limited Supply

   Olivia Kory of Haus joins to discuss incrementality as the core strategy for DTC measurement, covering regional experiments and funnel roles.

3. 3. Bonus: How to Prove What’s Actually Working in Your Ad Spend — The Incrementality Mentality with Stella's Brenden Delarua

   DTC Podcast

   Focuses on proving the effectiveness of ad spend using incrementality testing, hold-out studies, and measurement SaaS tools.

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