Dismantles old-school attribution windows and reveals a framework for measuring true incremental ROAS beyond standard '7-day click' settings.
Dismantles old-school attribution windows and reveals a framework for measuring true incremental ROAS beyond standard '7-day click' settings.
Nik Sharma discusses brand awareness, campaign launches, and how to measure the incrementality of marketing efforts.
A real-world breakdown of a Meta ad account focusing on campaign performance metrics and fixing declining spend through data.