Campaign Measurement

Answer

Scott Desgrosseilliers discusses marketing attribution, common pitfalls in tracking ad campaigns, and how to use AI for accurate measurement.

Source: How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417) on Ecommerce Coffee Break.

Top episodes

1. 1. How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)

   Ecommerce Coffee Break

   Scott Desgrosseilliers discusses marketing attribution, common pitfalls in tracking ad campaigns, and how to use AI for accurate measurement.

2. 2. The Secret to Smarter Budget Allocation

   Ecommerce Playbook

   Richard and Luke Austin discuss budget allocation and incrementality, helping brands set campaign-level targets based on business objectives.

3. 3. S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

   Limited Supply

   Olivia Kory of Haus explains incrementality, regional experiments, and how to use tools to measure the true impact of Meta and Google campaigns.

← Search again on AskThePods