Cac

Answer

Jessica Totillo Coster defines essential ecommerce metrics, with a deep dive into calculating and understanding CAC versus CPA.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Jessica Totillo Coster defines essential ecommerce metrics, with a deep dive into calculating and understanding CAC versus CPA.

2. 2. The Number That Will Scale Your Business More Than Anything Else | Ep 720

   The Game with Alex Hormozi

   Explores how the ratio between Life Time Value (LTV) and Customer Acquisition Cost (CAC) determines a business's ability to scale.

3. 3. What's Working Now on Meta? What Always Has (with Andrew Faris)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Discusses modern Meta ad strategies and how to use CAC targets to guide paid media spending and machine learning optimization.

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