This episode dives into the evergreen principles of effective Meta advertising, cutting through the noise of
Key takeaways
Focus on fundamental principles like financial planning, great creative, strong offers, and machine learning-driven media buying, as these consistently outperform short-lived 'hacks.'
Understand that Meta's ASC+ campaigns primarily repackage existing best practices like broad targeting and machine learning optimization; brands already adhering to these won't see drastic performance shifts.
Be wary of inflated ROAS numbers in ASC+ campaigns if you're including existing customers; segment your data to accurately assess new customer acquisition performance.
Consider consolidating campaigns to a product level (one campaign per product) for better organization and potentially more efficient management, while still leveraging cost controls.
While bid caps are stricter and cost caps offer more flexibility, both can achieve similar results depending on careful execution and alignment with your overall new customer profitability goals.
Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance.Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning.Learn about the new feature ASC vs. BAU, and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today.Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.
What does this episode say about paid acquisition?
Focus on fundamental principles like financial planning, great creative, strong offers, and machine learning-driven media buying, as these consistently outperform short-lived 'hacks.'
What does this episode say about analytics & attribution?
Understand that Meta's ASC+ campaigns primarily repackage existing best practices like broad targeting and machine learning optimization; brands already adhering to these won't see drastic performance shifts.
What does this episode say about product & merchandising?
Be wary of inflated ROAS numbers in ASC+ campaigns if you're including existing customers; segment your data to accurately assess new customer acquisition performance.
What does this episode say about paid acquisition?
Consider consolidating campaigns to a product level (one campaign per product) for better organization and potentially more efficient management, while still leveraging cost controls.
What does this episode say about paid acquisition?
While bid caps are stricter and cost caps offer more flexibility, both can achieve similar results depending on careful execution and alignment with your overall new customer profitability goals.
