Buyer Journey Optimization

Answer

Aleksandra Korczynska (CMO at GetResponse) discusses frameworks for breaking down and optimizing the ecommerce customer journey from awareness to advocacy.

Source: Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse on The eCom Ops Podcast.

Top episodes

1. 1. Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse

   The eCom Ops Podcast

   Aleksandra Korczynska (CMO at GetResponse) discusses frameworks for breaking down and optimizing the ecommerce customer journey from awareness to advocacy.

2. 2. EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using

   Send It!

   Chase Dimond and Jimmy Kim break down strategies for optimizing the path a customer takes using email and SMS strategies during peak shopping seasons.

3. 3. Why We Do What We Do As Sellers And As Customers - Paul Baron - Amazon Legends - Episode #297

   Amazon Legends Podcast

   Paul Baron explores the psychological drivers behind customer actions and provides actionable tips for journey optimization to increase conversions.

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