Jim and Grant Douglas discuss whether sellers should obsess over winning the Buy Box or utilize the 'above the Buy Box' strategy to maintain higher margins.
Jim and Grant Douglas discuss whether sellers should obsess over winning the Buy Box or utilize the 'above the Buy Box' strategy to maintain higher margins.
An exploration of the SmartScout Buy Box Map tool, showing how sellers can use regional data, shipping speed, and fulfillment methods to win the Buy Box.
Jim Cockrum explains how to deploy a strategy that allows sellers to secure sales and higher margins by purposefully ignoring the Buy Box competition.