Branded Merchandise

Answer

Leanna Crocco discusses the strategy of 'Branded Bundles' on Amazon, combining recognized products with unique value-adds to own the Buy Box.

Source: #854: The latest insights on building Branded Bundles on Amazon on Silent Sales Machine Radio.

Top episodes

1. 1. #854: The latest insights on building Branded Bundles on Amazon

   Silent Sales Machine Radio

   Leanna Crocco discusses the strategy of 'Branded Bundles' on Amazon, combining recognized products with unique value-adds to own the Buy Box.

2. 2. #786: Our weekly highlights and recap of powerful business lessons

   Silent Sales Machine Radio

   A recap episode focusing on business lessons for Amazon sellers, specifically highlighting the construction and benefits of Private Label Branded Bundles.

3. 3. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy’s CMO Nata Dvir explains the evolution of the retailer's private-label brands and how they use consumer insights to develop branded merchandise.

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