Raissa Gerona, CBO of Revolve, explores actively managing brand perception during market shifts and expansions into new categories like beauty and menswear.
Raissa Gerona, CBO of Revolve, explores actively managing brand perception during market shifts and expansions into new categories like beauty and menswear.
DTC expert Nik Sharma discusses the nuances of brand awareness and the direct impact that consumer perception has on a brand's long-term health.
Vera Bradley’s CEO and CMO discuss their 360-degree rebrand, focusing on how to transform a legacy brand's image and manage public perception through the process.