Brand Perception

Answer

Esprit's Scott Lux discusses the brand's U.S. comeback, focusing on customer-centric strategies and brand equity.

Source: Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’ on The Glossy Podcast.

Top episodes

1. 1. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit's Scott Lux discusses the brand's U.S. comeback, focusing on customer-centric strategies and brand equity.

2. 2. The Absurd Rewards of Strong Branding

   The eCommerceFuel Podcast

   Goodside Studio co-founders unpack the mysteries of effective branding, design, and building brand authenticity in eCommerce.

3. 3. EP 330: Grounds & Hounds, Jordan Karcher Spills the Coffee Beans on Product-Centric, 8-Figure Growth

   DTC Podcast

   Jordan Karcher of Grounds & Hounds shares how focusing on brand equity and product-centric growth led to 8-figure success.

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