Brand Exclusivity

Answer

Erika Geraerts of Fluff discusses implementing a limited drop model to build brand exclusivity and grow community without losing money.

Source: How to Implement a Limited Drop Model Without Losing Money on Shopify Masters.

Top episodes

1. 1. How to Implement a Limited Drop Model Without Losing Money

   Shopify Masters

   Erika Geraerts of Fluff discusses implementing a limited drop model to build brand exclusivity and grow community without losing money.

2. 2. Founder Stephanie Gottlieb: ‘To get to the next level, you need to change your strategies’

   The Glossy Podcast

   Stephanie Gottlieb discusses how NYC-based fine jewelry uses social media and pop culture to maintain luxury exclusivity and evolve brand strategies.

3. 3. MoMA’s Chay Costello on leveraging 3 million visitors and brand collabs to create a popular retail destination

   The Glossy Podcast

   Chay Costello of MoMA Design Store shares how brand collaborations and limited-edition products create a destination for discovery and exclusive finds.

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