Erika Geraerts discusses implementing a limited drop model for her brand, Fluff, to grow profit and community through scarcity.
Erika Geraerts discusses implementing a limited drop model for her brand, Fluff, to grow profit and community through scarcity.
Nica Yusay of Fashionica explains how to create high demand and sell out weekly by sourcing vintage luxury goods and using scarcity marketing.
Tecovas CEO David Lafitte discusses shifting from a boot company to a high-end Western wear lifestyle brand through premiumization and authenticity.