Explores the evolution of celebrity-backed brands and why they continue to resonate with consumers through social media and effective niche targeting.
Explores the evolution of celebrity-backed brands and why they continue to resonate with consumers through social media and effective niche targeting.
Analyzes how Tito’s Vodka achieved massive success by explicitly rejecting celebrity endorsements and focusing on core product quality and advocacy.
Retrofête’s founder discusses leveraging DTC data and high-profile celebrity wearers to build retail partnerships and brand growth.