Brand Ecosystem Development

Answer

Martin Urrutia of LEGO discusses retail innovation and how interconnected brand touchpoints form a cohesive customer perception ecosystem.

Source: #167 Inside innovation at LEGO on Retail Gets Real.

Top episodes

1. 1. #167 Inside innovation at LEGO

   Retail Gets Real

   Martin Urrutia of LEGO discusses retail innovation and how interconnected brand touchpoints form a cohesive customer perception ecosystem.

2. 2. Creating a Brand Gen Alpha Loves

   Retail Remix

   Jill Feldman discusses how Kids Foot Locker builds a brand ecosystem that Gen Alpha loves through interconnected experiences and community interaction.

3. 3. Digitizing the Marketplace Model

   Retail Remix

   Ball and Buck founder Mark Bollman explains how he builds community hubs and a supporting network of relationships to scale a lifestyle brand.

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