Marketing leaders from Ridge, Jones Road Beauty, and HexClad discuss frameworks for measuring brand awareness and reach on Meta.
Marketing leaders from Ridge, Jones Road Beauty, and HexClad discuss frameworks for measuring brand awareness and reach on Meta.
The hosts discuss brand marketing's role in growth, long-term brand building vs. performance results, and different measurement tools like Geo Lift studies.
Learn to leverage Amazon's Search Query Performance and brand metrics to track the awareness and consideration stages of the customer journey.