Brand Awareness Measurement

Answer

The hosts discuss growth frameworks and measuring brand health metrics beyond standard ROAS, specifically focusing on awareness plays and new reach on Meta.

Source: How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing on Marketing Operators.

Top episodes

1. 1. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   The hosts discuss growth frameworks and measuring brand health metrics beyond standard ROAS, specifically focusing on awareness plays and new reach on Meta.

2. 2. E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

   Marketing Operators

   This episode explores whether brand marketing drives growth and discusses how growth teams use AI and other tools to measure the impact of brand-building efforts.

3. 3. E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

   Marketing Operators

   Focuses on influencer marketing and product seeding with a heavy emphasis on measuring EMV and using geo-lift studies for measurement.

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