Nik Sharma explores brand awareness campaigns, focusing on the nuances of recognition vs. affinity and how platforms like TikTok and Instagram fit into the marketing funnel.
Nik Sharma explores brand awareness campaigns, focusing on the nuances of recognition vs. affinity and how platforms like TikTok and Instagram fit into the marketing funnel.
This episode provides actionable 'hacks' and strategies for building brand awareness for DTC brands, focusing on creative tactics beyond traditional advertising.
An in-depth look at performance-driven influencer marketing, highlighting brand awareness campaigns as the most popular request for e-commerce brands today.