Host Nik Sharma provides a deep dive into executing brand awareness campaigns correctly, distinguishing between recognition and affinity.
Host Nik Sharma provides a deep dive into executing brand awareness campaigns correctly, distinguishing between recognition and affinity.
Explores various 'hacks' and strategies for DTC brands to build awareness through email swaps and creative partnerships.
A miniseries episode exploring how to measure and execute awareness, consideration, and conversion campaigns using Amazon Ads.