Jonatan Ehn of Asket explains how they scaled to £15m by building a purpose-driven brand that avoids trends to foster deep customer affinity.
Jonatan Ehn of Asket explains how they scaled to £15m by building a purpose-driven brand that avoids trends to foster deep customer affinity.
Branding experts from Goodside Studio discuss the rewards of strong branding, focusing on community building and how a brand is perceived as true to its consumers.
This episode breaks down Santa Cruz Bicycles to explore brand equity and why consumers develop strong emotional connections with premium brands.