Brand Affinity

Answer

Marcus Johnson and Brian Gleason discuss neuro-contextual advertising and media planning based on emotional resonance rather than just demographics.

Source: How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Marcus Johnson and Brian Gleason discuss neuro-contextual advertising and media planning based on emotional resonance rather than just demographics.

2. 2. The Absurd Rewards of Strong Branding

   The eCommerceFuel Podcast

   Jessica Strelioff and Danielle LaRoy of Goodside Studio explore effective branding, community building, and creating deep brand perceptions.

3. 3. Memory Is the New Competitive Moat

   Future Commerce

   Jake Cohen (Klaviyo) and Tim Martin-Harvey discuss how brands can use checkout context and data to build lasting consumer memory and durable advantages.

← Search again on AskThePods