Brand Affinity

Top 3 podcast episodes answering this question on AskThePods · building brand affinity.

Answer

Jonatan Ehn of Asket explains how they scaled to £15m by building a purpose-driven brand that avoids trends to foster deep customer affinity.

Source: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends on eCommerce MasterPlan.

Top episodes

  1. 1. Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

    eCommerce MasterPlan

    Jonatan Ehn of Asket explains how they scaled to £15m by building a purpose-driven brand that avoids trends to foster deep customer affinity.

  2. 2. The Absurd Rewards of Strong Branding

    The eCommerceFuel Podcast

    Branding experts from Goodside Studio discuss the rewards of strong branding, focusing on community building and how a brand is perceived as true to its consumers.

  3. 3. Brand Breakdown: Santa Cruz Bicycles

    The eCommerceFuel Podcast

    This episode breaks down Santa Cruz Bicycles to explore brand equity and why consumers develop strong emotional connections with premium brands.

← Search again on AskThePods