A modern deep dive into why bounce rates can be misleading and when they actually signify a problem for your ecommerce site.
A modern deep dive into why bounce rates can be misleading and when they actually signify a problem for your ecommerce site.
Explores how landing page performance impacts ad spend, specifically addressing why users bounce and how to fix it to improve ROI.
An episode about misleading ecommerce metrics, explaining how both high and low bounce rates can be misinterpreted by brand owners.