Ian and Mark Hammersley revisit bounce rate in 2025, discussing why this metric might be misleading and when it actually remains critical for store performance.
Ian and Mark Hammersley revisit bounce rate in 2025, discussing why this metric might be misleading and when it actually remains critical for store performance.
Part of a series on ad performance, this episode focuses on how poor landing pages drive high bounce rates and kill conversion, specifically on mobile.
A breakdown of dangerous ecommerce metrics that mislead brands, including a nuanced look at why bounce rates (high or low) can be deceptive.