Focuses on the evolved customer journey, specifically highlighting the importance of the 'bottom of the funnel' as the primary battleground for driving conversions.
Focuses on the evolved customer journey, specifically highlighting the importance of the 'bottom of the funnel' as the primary battleground for driving conversions.
Explores influencer marketing and lead generation, specifically detailing the progression from awareness to bottom-of-funnel conversion stages.
CEO Cherene Aubert discusses scaling consumer brands, transitioning from bottom-of-funnel focus to broader funnel strategies for sustainable growth.