Bottom-Of-Funnel Marketing

Answer

Explores marketing incrementality and effectiveness, specifically debating the value and tactics of 'true' bottom-of-funnel advertising.

Source: Unpacking Incrementality: the Nuance of Marketing Effectiveness on Ecommerce Playbook.

Top episodes

1. 1. Unpacking Incrementality: the Nuance of Marketing Effectiveness

   Ecommerce Playbook

   Explores marketing incrementality and effectiveness, specifically debating the value and tactics of 'true' bottom-of-funnel advertising.

2. 2. Investigating the Evolved Customer Journey: Trends, Challenges & Priorities

   Retail Remix

   Investigates the evolved customer journey, focusing on why the bottom of the funnel is the modern battleground for retailers.

3. 3. SE4 EP26: How I Structure eCommerce Facebook Ads Campaign Funnels that Consistently Deliver +7X ROAS

   2X eCommerce Podcast

   A technical deep dive into structuring Facebook ad campaigns across the full funnel to achieve high ROAS.

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