Bootstrapping Marketing

Answer

Dr. Stephanie Schull explains how she launched a medical product (KegelBell) using bootstrapping and guerrilla marketing tactics rather than external investment.

Source: Taking a Medical Product To Market With No Investment?! on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Taking a Medical Product To Market With No Investment?!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Dr. Stephanie Schull explains how she launched a medical product (KegelBell) using bootstrapping and guerrilla marketing tactics rather than external investment.

2. 2. How To Find Customers When You Can’t Afford Marketing

   Shopify Masters

   Learn how the brand Free Soul achieved eight-figure growth starting with no marketing budget, offering actionable tips for startups to find customers.

3. 3. 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)

   The My Wife Quit Her Job Podcast

   Toni discusses how to launch products the right way by building a community first, specifically focusing on marketing techniques for bootstrapped businesses.

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