This episode features Dr. Stephanie Schull, founder of KegelBell, who bootstrapped a medical product to market with minimal investment. She shares how to achieve significant growth through resourceful marketing on a budget, emphasizing community building via email. actionable advice is provided on product development, effective low-cost marketing, and increasing customer lifetime value.
Key takeaways
Implement a robust welcome email series to nurture new subscribers and convert them into customers, focusing on education and community building.
Utilize cost-effective video content creation strategies to engage your audience without a large budget, prioritizing authenticity over high production value.
Prioritize building and leveraging an email community for direct communication, customer feedback, and driving repeat purchases, viewing it as a core growth channel.
Develop clear upsell and cross-sell strategies to increase average order value and customer lifetime value, integrating them naturally into the customer journey.
Strategically delegate tasks as your business grows to optimize efficiency and allow founders to focus on high-impact activities.
This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.Stephanie shares her story of creating and taking a product to market in the medical space with very little investment. She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.Key takeaways:0:00 Introduction2:32 About Dr Stephanie Schull and KegelBell4:36 Creating a product and learning along the way7:02 What channels KegelBell started marketing on10:06 Optimising a welcome email series12:35 Delegating to other people16:03 Producing video content on a budget23:38 How the KegelBell brand was created29:58 Figuring out how to upsell and increase lifetime valueSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Implement a robust welcome email series to nurture new subscribers and convert them into customers, focusing on education and community building.
What does this episode say about brand & content?
Utilize cost-effective video content creation strategies to engage your audience without a large budget, prioritizing authenticity over high production value.
What does this episode say about dtc strategy?
Prioritize building and leveraging an email community for direct communication, customer feedback, and driving repeat purchases, viewing it as a core growth channel.
What does this episode say about founder & leadership?
Develop clear upsell and cross-sell strategies to increase average order value and customer lifetime value, integrating them naturally into the customer journey.
What does this episode say about email & sms?
Strategically delegate tasks as your business grows to optimize efficiency and allow founders to focus on high-impact activities.
