Body Positivity Marketing

Answer

Shapermint's CMO discusses how centering their marketing on body positivity and social responsibility led to a significant sales boost.

Source: Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost on Total Retail Talks.

Top episodes

1. 1. Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost

   Total Retail Talks

   Shapermint's CMO discusses how centering their marketing on body positivity and social responsibility led to a significant sales boost.

2. 2. Universal Standard co-founder Alexandra Waldman on making fashion for the 70%

   The Glossy Podcast

   Universal Standard's co-founder explains the importance of representation and the impact of showing diverse body types in fashion advertising.

3. 3. Scaling With Soul: Beyond Yoga’s Playbook for Authentic Growth

   Retail Remix

   Beyond Yoga's CMO shares the playbook for building an authentic growth strategy centered on comfort and body inclusivity.

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