This episode with Adore Me's VP of Procurement and Planning, Christina Chang, reveals that true inclusive sizing is an operational and supply chain undertaking, not merely a marketing message. Ecommerce operators will learn how Adore Me integrates diverse sizing into every aspect of its product lifecycle, from design and manufacturing to inventory and distribution, ensuring genuine inclusivity rather than performative marketing.
Key takeaways
Inclusive sizing must be embedded in product development, manufacturing, and supply chain processes; it's not a post-hoc marketing initiative.
Forecasting and managing inventory for a broader SKU count across extended sizing requires sophisticated data analysis and planning to avoid overstock or stock-outs.
Supply chain partnerships and processes need to be specifically designed to accommodate diverse material sourcing and manufacturing requirements for a wide range of body types.
Utilize customer feedback and data loops rigorously to continuously optimize sizing and product development, ensuring products genuinely meet diverse customer needs.
Commit to operationalizing inclusivity to cultivate long-term customer loyalty and distinguish your brand beyond superficial marketing claims.
In episode 382 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christina Chang, vice president, procurement and planning at Adore Me, a leading online women's intimates retailer and Certified B Corporation known for inclusive sizing. Chang discusses the Adore Me business and its products (0:45), her professional background and current role (1:40), and how inclusive…
What does this episode say about supply chain & operations?
Inclusive sizing must be embedded in product development, manufacturing, and supply chain processes; it's not a post-hoc marketing initiative.
What does this episode say about product & merchandising?
Forecasting and managing inventory for a broader SKU count across extended sizing requires sophisticated data analysis and planning to avoid overstock or stock-outs.
What does this episode say about dtc strategy?
Supply chain partnerships and processes need to be specifically designed to accommodate diverse material sourcing and manufacturing requirements for a wide range of body types.
What does this episode say about brand & content?
Utilize customer feedback and data loops rigorously to continuously optimize sizing and product development, ensuring products genuinely meet diverse customer needs.
What does this episode say about supply chain & operations?
Commit to operationalizing inclusivity to cultivate long-term customer loyalty and distinguish your brand beyond superficial marketing claims.
