A breakdown of the record-breaking 2024 BFCM period, analyzing why sales grew by 10% and which categories (like beauty) faced challenges.
A breakdown of the record-breaking 2024 BFCM period, analyzing why sales grew by 10% and which categories (like beauty) faced challenges.
Nick Trueman analyzes the 2024 Black Friday results, highlighting the massive performance gap between US and UK markets and growth in luxury sectors.
Explores how to build a holiday strategy by focusing on four distinct revenue peaks, using year-over-year growth data to inform Q4 planning.