How to Build a Successful 2023 Holiday Strategy

Ecommerce Playbook · with Luke Austin and Steve Rekuc · August 16, 2023 · 37 min

Summary

To dominate the 2023 holiday season, ecommerce brands must shift planning into Q3, focusing their marketing efforts around four distinct revenue “mini-peaks.” This episode breaks down a comprehensive four-part BFCM strategy, emphasizing the critical role of data-driven insights and proactive execution to maximize sales and customer acquisition during this competitive period.

Key takeaways

• Begin Q4 holiday planning in Q3, focusing on a proactive, data-driven approach to marketing campaigns rather than reactive adjustments.
• Identify and strategize around four distinct revenue "mini-peaks" throughout the holiday season to optimize promotional timing and messaging.
• Leverage data analysis to inform all holiday marketing efforts, ensuring campaigns are targeted and effective for maximizing growth and conversion.
• For brands in the $10-$100M revenue range, consider expert growth strategy consultation to gain a competitive edge and optimize holiday performance.
• Explore the integration of AI in marketing to enhance holiday campaigns, as highlighted by industry events like The Edge Summit.

Themes

Topics covered

Episode description

Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday season. On this episode, Richard talks with CTC Director of Growth Strategy Luke Austin and Senior Ecommerce Data Analyst Steve Rekuc, breaking down our comprehensive four-part plan to tackle BFCM for our clients in 2023. ⁠Show Notes: The Edge Summit, hosted by Bloomreach, is a one-of-a-kind collective conversation on the future of marketing and AI. Learn more at theedgesummit.com. If you’re a 130+ GQ brand between $10-$100M, we’re so confident that we can win for you that we’re willing to give you a free month. Just click here to start the application process. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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Frequently asked about this episode

What does this episode say about paid acquisition?

Begin Q4 holiday planning in Q3, focusing on a proactive, data-driven approach to marketing campaigns rather than reactive adjustments.

What does this episode say about dtc strategy?

Identify and strategize around four distinct revenue "mini-peaks" throughout the holiday season to optimize promotional timing and messaging.

What does this episode say about analytics & attribution?

Leverage data analysis to inform all holiday marketing efforts, ensuring campaigns are targeted and effective for maximizing growth and conversion.

What does this episode say about brand & content?

For brands in the $10-$100M revenue range, consider expert growth strategy consultation to gain a competitive edge and optimize holiday performance.

What does this episode say about paid acquisition?

Explore the integration of AI in marketing to enhance holiday campaigns, as highlighted by industry events like The Edge Summit.

Listen

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