A recap of the 2024 BFCM period, analyzing shifting trends, Shopify's record-breaking performance, and innovative marketing strategies used by modern brands.
A recap of the 2024 BFCM period, analyzing shifting trends, Shopify's record-breaking performance, and innovative marketing strategies used by modern brands.
A critique of traditional, 'boring' Black Friday tactics, advocating for a new playbook to counter the evolution of consumer behavior and inbox fatigue.
An update on the 2024 Black Friday trading landscape, discussing how brands are adapting their activity to current market conditions for optimum results.