A post-event breakdown of Meta ad performance during BFCM, discussing creative pivots and window strategies that drove results.
A post-event breakdown of Meta ad performance during BFCM, discussing creative pivots and window strategies that drove results.
Covers critical ad-spend mistakes to avoid during the holiday rush and how to maintain profitable growth during high-volume periods.
While focused on retention, this episode details the multi-channel strategy required to support BFCM ad spend through email and SMS retargeting.