Jason Greenwood discusses B2B as a strategic channel for Shopify stores, focusing on marketplace opportunities and wholesale strategies.
Jason Greenwood discusses B2B as a strategic channel for Shopify stores, focusing on marketplace opportunities and wholesale strategies.
Tom McFadyen explores the B2B marketplace landscape, discussing winners, losers, and the transition to scalable platform-based models.
Ken Kline shares how VHC Brands pivoted to B2B eCommerce and how wholesale models are evolving into marketplaces.