Swag.com, a bootstrapped B2B e-commerce marketplace, grew to over $10M in three years by focusing on a strong go-to-market strategy. This involved evolving from door-to-door sales to a robust online platform that provides a retail-like experience for bulk B2B orders. Their success highlights the importance of adapting sales and marketing, managing complex operations, and optimizing user experience for rapid B2B growth.
Key takeaways
Implement a multi-stage go-to-market strategy that evolves from direct early-stage outreach (e.g., door-to-door) to scalable digital B2B marketing tactics.
Build a B2B e-commerce platform that mirrors the intuitive user experience of B2C retail, simplifying bulk ordering and customization for business clients.
Prioritize strong brand recall and a compelling brand identity to stand out in a competitive B2B market, fostering trust and repeat business with enterprise clients.
Develop robust operational management systems to handle the complexities of B2B fulfillment, logistics, and customer service for large-volume orders.
Focus on continuous user experience optimization for your B2B platform to ensure a seamless and efficient purchasing journey that drives conversion and customer satisfaction.
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag.com - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US. After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of which are enterprise-level companies. Leveraging their awesome brand recall they have built a robust platform that provides a retail eCommerce experience at a bulk B2B level. It is no surprise that Swag.com has achieved 2000% growth in a 3 year period, and are actually growing during the pandemic while competitors are struggling. In today’s episode, Kunle and Jeremy discuss what it takes to grow and scale a B2B eCommerce business. You get to hear about sales and marketing strategies, managing complex operations and getting your user experience right. This is a great episode you don’t want to miss! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborat
Implement a multi-stage go-to-market strategy that evolves from direct early-stage outreach (e.g., door-to-door) to scalable digital B2B marketing tactics.
What does this episode say about brand & content?
Build a B2B e-commerce platform that mirrors the intuitive user experience of B2C retail, simplifying bulk ordering and customization for business clients.
What does this episode say about supply chain & operations?
Prioritize strong brand recall and a compelling brand identity to stand out in a competitive B2B market, fostering trust and repeat business with enterprise clients.
What does this episode say about founder & leadership?
Develop robust operational management systems to handle the complexities of B2B fulfillment, logistics, and customer service for large-volume orders.
What does this episode say about dtc strategy?
Focus on continuous user experience optimization for your B2B platform to ensure a seamless and efficient purchasing journey that drives conversion and customer satisfaction.
