A deep dive into setting realistic AOV goals and using smart free shipping thresholds to increase order value without sacrificing margins.
A deep dive into setting realistic AOV goals and using smart free shipping thresholds to increase order value without sacrificing margins.
Explores the art of AOV through pre-purchase upsells, diving into the psychology of why customers spend more and how to implement these tactics.
Scott Austin discusses technical details of Shopify campaigns, specifically focusing on strategies to increase AOV beyond simple discounting.