Average Order Value (Aov)

Answer

A deep dive into setting realistic AOV goals, using free shipping thresholds effectively, and how product assortment drives order value.

Source: 361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds on eCommerce Badassery.

Top episodes

1. 1. 361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds

   eCommerce Badassery

   A deep dive into setting realistic AOV goals, using free shipping thresholds effectively, and how product assortment drives order value.

2. 2. Episode 139 - The Technical Details of Shopify Campaigns

   The Shopify Solutions Podcast

   Technical strategies for Shopify marketing campaigns designed to increase AOV through awareness and thematic events rather than just discounts.

3. 3. Your Marginal Frontier Will Determine Your Q4

   Ecommerce Playbook

   An analysis of the 'Spending Power Model' and the marginal frontier, including a critical look at AOV and its role in Q4 planning.

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