Authentic Marketing Strategies

Answer

Kirsty Godso shares how she built trust and launched 'Made Of' protein without paid ads using authentic marketing strategies.

Source: The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses on Shopify Masters.

Top episodes

1. 1. The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses

   Shopify Masters

   Kirsty Godso shares how she built trust and launched 'Made Of' protein without paid ads using authentic marketing strategies.

2. 2. Jolie CEO Ryan Babenzien on how to market a shower head as a wellness product in the post-DTC era

   Modern Retail Podcast

   Jolie CEO Ryan Babenzien discusses marketing wellness products by prioritizing authenticity and earned media over traditional DTC advertising.

3. 3. Ugly Ads Perform Best, Marketer Says (Replay)

   Ecommerce Conversations

   Marketer Barry Hott explains why 'ugly ads' perform best by leaning into authenticity and emotional response rather than high-production polish.

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