Authentic Marketing

Answer

Celebrity trainer Kirsty Godso shares how she built trust with A-list clients and launched a brand using pure authentic marketing strategies.

Source: The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses on Shopify Masters.

Top episodes

1. 1. The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses

   Shopify Masters

   Celebrity trainer Kirsty Godso shares how she built trust with A-list clients and launched a brand using pure authentic marketing strategies.

2. 2. Ugly Ads Perform Best, Marketer Says (Replay)

   Ecommerce Conversations

   Barry Hott explains why 'ugly ads' outperform polished ones by leaning into authenticity and unconventional creative styles to capture attention.

3. 3. How to Feed the UGC Machine

   Retail Remix

   Christina Kay explains how brands use UGC and transparent communication to build consumer trust through authenticity marketing.

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