Authentic Marketing

Top 3 podcast episodes answering this question on AskThePods · building an authentic brand identity.

Answer

Josh Suggs explains how street interviews serve as a pillar for 'Conversation Creative' and authentic performance marketing.

Source: Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later) on DTC Podcast.

Top episodes

  1. 1. Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

    DTC Podcast

    Josh Suggs explains how street interviews serve as a pillar for 'Conversation Creative' and authentic performance marketing.

  2. 2. Ugly Ads Perform Best, Marketer Says (Replay)

    Ecommerce Conversations

    Barry Hott explains why 'ugly' ads often outperform polished ones by appearing more authentic to consumers.

  3. 3. Jolie CEO Ryan Babenzien on how to market a shower head as a wellness product in the post-DTC era

    Modern Retail Podcast

    Jolie CEO Ryan Babenzien discusses marketing wellness products through authenticity and earned media in the post-DTC era.

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