Audio Advertising

Answer

Analysts discuss why podcasts are becoming more vital for digital audio marketers than music and the growth of AVOD markets.

Source: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss why podcasts are becoming more vital for digital audio marketers than music and the growth of AVOD markets.

2. 2. Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

   Future Commerce

   Explores Dollar General's 21,000-store audio network as a new frontier for retail media and audio advertising.

3. 3. What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores Spotify's future, focusing on its ability to generate advertising revenue and the impact of AI on audio content.

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