Audience Targeting And Segmentation

Answer

Jessie Healy discusses Meta's Advantage+ campaigns, focusing on the evolution from manual audience targeting to algorithm-driven segmentation for eCommerce brands.

Source: Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy on eCommerce Marketing Podcast.

Top episodes

1. 1. Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy

   eCommerce Marketing Podcast

   Jessie Healy discusses Meta's Advantage+ campaigns, focusing on the evolution from manual audience targeting to algorithm-driven segmentation for eCommerce brands.

2. 2. Ep 544: How to Break Through Scaling Ceilings in Google Ads & Unlock Incremental Growth

   DTC Podcast

   Eric and Dougie explore advanced Google Ads strategies, including audience segmentation and using analytics to drive incremental growth for DTC brands.

3. 3. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores Dollar General's retail media network, focusing on geographic targeting and customer segmentation to reach unique demographics beyond urban centers.

← Search again on AskThePods