Audience Targeting And Segmentation

Answer

Jessie Healy discusses the shift from manual audience targeting to algorithm-driven discovery using Meta's Advantage+ campaigns.

Source: Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy on eCommerce Marketing Podcast.

Top episodes

1. 1. Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy

   eCommerce Marketing Podcast

   Jessie Healy discusses the shift from manual audience targeting to algorithm-driven discovery using Meta's Advantage+ campaigns.

2. 2. The 7 C’s of Media Buying: How to Win in the Holiday Season

   Ecommerce Playbook

   Tony Chopp explains holiday media buying strategies, focusing on incrementality and precise audience targeting and exclusions.

3. 3. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores how Dollar General uses retail media for geographic targeting and customer segmentation to reach non-urban audiences.

← Search again on AskThePods