Athlete Partnerships

Answer

Explores Abercrombie & Fitch's strategic partnership with the NFL, discussing negotiation processes and fan engagement.

Source: What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug on The Glossy Podcast.

Top episodes

1. 1. What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug

   The Glossy Podcast

   Explores Abercrombie & Fitch's strategic partnership with the NFL, discussing negotiation processes and fan engagement.

2. 2. After a decades-long Nike contract, Tiger Woods is creating golf shoes again

   The Glossy Podcast

   Discusses Tiger Woods' transition from a 27-year Nike contract to launching his own brand, Sun Day Red, detailing the future of athlete endorsements.

3. 3. Game Face: Female Athletes Are Redefining Commerce

   Future Commerce

   Analyzes the rising influence of female athletes in commerce and how brands can invest in them for authentic emotional connections.

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