Athlete Partnerships

Answer

Abercrombie & Fitch's CMO discusses the strategy and execution behind securing and managing a major partnership with the NFL.

Source: What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug on The Glossy Podcast.

Top episodes

1. 1. What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug

   The Glossy Podcast

   Abercrombie & Fitch's CMO discusses the strategy and execution behind securing and managing a major partnership with the NFL.

2. 2. After a decades-long Nike contract, Tiger Woods is creating golf shoes again

   The Glossy Podcast

   An exploration of the shift in athlete partnerships, from traditional endorsements to athletes becoming brand founders and owners.

3. 3. Game Face: Female Athletes Are Redefining Commerce

   Future Commerce

   Analyzes the intersection of female athletes, beauty, and commerce, focusing on why brands are investing in these specific strategic partnerships.

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