Athlete Partnerships

Answer

A deep dive into Abercrombie & Fitch's NFL partnership, discussing the negotiation process and how the brand leverages sports leagues for growth.

Source: What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug on The Glossy Podcast.

Top episodes

1. 1. What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug

   The Glossy Podcast

   A deep dive into Abercrombie & Fitch's NFL partnership, discussing the negotiation process and how the brand leverages sports leagues for growth.

2. 2. Game Face: Female Athletes Are Redefining Commerce

   Future Commerce

   Explores how female athletes are redefining commerce and how brands can build authentic storytelling through athlete partnerships.

3. 3. Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story

   DTC Podcast

   The story of BioSteel’s turnaround, focusing on their extensive history with athlete contracts and strategic sports league alliances.

← Search again on AskThePods