Aspirational Marketing

Answer

Emily Oberg discusses building Sporty & Rich, a brand that relies heavily on aspirational image and aesthetic longevity rather than just chasing trends.

Source: Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time' on The Glossy Podcast.

Top episodes

1. 1. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg discusses building Sporty & Rich, a brand that relies heavily on aspirational image and aesthetic longevity rather than just chasing trends.

2. 2. Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

   Shopify Masters

   Learn how Rocky Xu built Rocky’s Matcha into a coveted brand by leveraging community-led growth and high-profile associations.

3. 3. S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)

   Limited Supply

   The founder of Comfrt shares the playbook for building a $700 million apparel brand on TikTok through community and social commerce.

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