Rob and Clifford from Pilothouse discuss why Amazon requires a unique strategy, focusing on specific campaign structures for different match types and competitor targeting.
Rob and Clifford from Pilothouse discuss why Amazon requires a unique strategy, focusing on specific campaign structures for different match types and competitor targeting.
A deep dive into advanced PPC campaign structures, discussing the pros and cons of using a high volume of campaigns to manage a small number of SKUs.
Amazon PPC expert Mina Elias identifies frequent structural errors sellers make and provides a framework for organizing profitable campaigns.