This episode dives into the critical mistakes Amazon sellers make when structuring their PPC campaigns, directly impacting profitability and scale. Mina, a seasoned Amazon PPC expert, shares actionable strategies to optimize campaign organization, keyword targeting, and bidding to ensure sellers regain control and maximize their advertising spend on the platform. It's a must-listen for anyone struggling to achieve efficient and profitable Amazon advertising results before scaling.
Key takeaways
Implement a 'tiered' campaign structure, starting broad with auto/research campaigns to gather data, then funneling high-performing keywords into exact match campaigns for precise targeting and budget control.
Regularly audit and refine your negative keywords. Many sellers neglect this, leading to wasted ad spend on irrelevant searches. Utilize the search term report to identify and negate underperforming terms proactively.
Shift from solely relying on Automatic campaigns to a balanced approach. Use Auto campaigns for keyword discovery, but quickly transition converting search terms into manual campaigns with exact match targeting for greater control over bids and budget.
Don't set your bids and forget them. Continuously monitor performance metrics like ACOS and ROAS and adjust bids strategically. Implement a system for daily or weekly bid optimization based on real-time data rather than arbitrary increases.
Segment your campaigns by product, brand, and intent (e.g., brand defense vs. prospecting). This allows for more granular control over budgets, clearer performance attribution, and the ability to tailor strategies to specific goals.
Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the "Afterparty brought to you by BetterAMS and Clear Ads". Purchase tickets to the VIP Dinner "brought to you by Avask" <a class= "oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r
What does this episode say about amazon & marketplaces?
Implement a 'tiered' campaign structure, starting broad with auto/research campaigns to gather data, then funneling high-performing keywords into exact match campaigns for precise targeting and budget control.
What does this episode say about paid acquisition?
Regularly audit and refine your negative keywords. Many sellers neglect this, leading to wasted ad spend on irrelevant searches. Utilize the search term report to identify and negate underperforming terms proactively.
What does this episode say about analytics & attribution?
Shift from solely relying on Automatic campaigns to a balanced approach. Use Auto campaigns for keyword discovery, but quickly transition converting search terms into manual campaigns with exact match targeting for greater control over bids and budget.
What does this episode say about amazon & marketplaces?
Don't set your bids and forget them. Continuously monitor performance metrics like ACOS and ROAS and adjust bids strategically. Implement a system for daily or weekly bid optimization based on real-time data rather than arbitrary increases.
What does this episode say about amazon & marketplaces?
Segment your campaigns by product, brand, and intent (e.g., brand defense vs. prospecting). This allows for more granular control over budgets, clearer performance attribution, and the ability to tailor strategies to specific goals.
