Melissa Burdick, a former Amazonian who helped launch their CPG category, discusses the evolution of CPG retail and brand strategies on the platform.
Melissa Burdick, a former Amazonian who helped launch their CPG category, discusses the evolution of CPG retail and brand strategies on the platform.
Rob from Pilothouse explains how to integrate Amazon into a broader growth strategy rather than treating it as an isolated silo.
Experts from Pilothouse discuss what smart brands do differently on Amazon, focusing on campaign structure and optimizing ad spend for specific categories.