Explores how to integrate Amazon into a broader, unified growth strategy for brands, moving beyond siloed channel management.
Explores how to integrate Amazon into a broader, unified growth strategy for brands, moving beyond siloed channel management.
Deep dive into what successful brands do differently on Amazon, focusing on unique PPC structures and defensive strategies.
Melissa Burdick, a former Amazonian, discusses Amazon's entry into the CPG space and how these brands navigate the platform's strategy and profitability.