This episode offers an in-depth look into selling on Amazon, particularly for CPG brands, with insights from a former Amazonian. It covers the evolution of CPGs on the platform, various selling models including 1P, 3P, and hybrid, and delves into Amazon’s advertising capabilities. Ecommerce operators will gain a comprehensive understanding of Amazon’s ecosystem and strategies for navigating its complexities to maximize profitability and reach.
Key takeaways
Understand the nuances of Amazon's diverse selling platforms (Prime Now, Fresh, Core, Pantry, SNS, Dash) to determine the best fit for your CPG products.
Analyze your product catalog for 'CRaP' (Can't Realize a Profit) items to optimize profitability and avoid products Amazon de-emphasizes.
Evaluate the benefits and drawbacks of 1P vs. 3P selling, and consider a hybrid approach for greater control and flexibility on Amazon.
Leverage Amazon's advertising platforms (AMS, AMG, AAP) to drive visibility and sales, understanding each platform's unique capabilities.
Stay informed on Amazon Private Label trends to anticipate competitive shifts and potential opportunities within your category.
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space. We talked with Melissa about all things Amazon, including: Her background at Amazon, and the early days of Amazon's relationship with CPGs. How CPGs have evolved on the Amazon platform The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash) CRaP - Can't Realize a Profit stats on Amazon Brands on Amazon 1p vs 3p selling Hybrid accounts (selling both 1p and 3p) Amazon Private Label Amazon Advertising Platforms AMS - Amazon Marketing Services AMG - Amazon Media Group AAP - Amazon Advertising Platform ARA - Amazon Retail Analytics Future of E-Commerce Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about amazon & marketplaces?
Understand the nuances of Amazon's diverse selling platforms (Prime Now, Fresh, Core, Pantry, SNS, Dash) to determine the best fit for your CPG products.
What does this episode say about dtc strategy?
Analyze your product catalog for 'CRaP' (Can't Realize a Profit) items to optimize profitability and avoid products Amazon de-emphasizes.
What does this episode say about paid acquisition?
Evaluate the benefits and drawbacks of 1P vs. 3P selling, and consider a hybrid approach for greater control and flexibility on Amazon.
What does this episode say about product & merchandising?
Leverage Amazon's advertising platforms (AMS, AMG, AAP) to drive visibility and sales, understanding each platform's unique capabilities.
What does this episode say about amazon & marketplaces?
Stay informed on Amazon Private Label trends to anticipate competitive shifts and potential opportunities within your category.
