Kara Babb joins the show to discuss high-level brand strategy and the dynamics of navigating Amazon's complex vendor systems and consultancy.
Kara Babb joins the show to discuss high-level brand strategy and the dynamics of navigating Amazon's complex vendor systems and consultancy.
Arlen Robinson and Hristo Arakliev discuss how DTC brands can maximize their presence on Amazon through strategic positioning and competitive analysis.
Vanessa Hung explains the 'unsexy' operational side of Amazon, focusing on catalog hierarchy, outsourcing, and long-term business management strategies.