Amazon Audience Targeting

Answer

Kiri Masters discusses the '23 Metrics That Matter' for Amazon DSP, focusing on audience-based targeting over keyword-based PPC.

Source: “23 Metrics That Matter” on Future Commerce.

Top episodes

1. 1. “23 Metrics That Matter”

   Future Commerce

   Kiri Masters discusses the '23 Metrics That Matter' for Amazon DSP, focusing on audience-based targeting over keyword-based PPC.

2. 2. #696 - Tips For Smarter Amazon Advertising

   Serious Sellers Podcast

   A look at the latest Amazon Ads updates, including audience-driven targeting strategies and AI tools for 2025.

3. 3. Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

   The Seller's Edge

   Expert Alex discusses the 'Golden Rules' of Amazon PPC and retail media, specifically breaking down audience targeting.

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