Future Commerce
· with Kiri Masters
· April 28, 2023
· 46 min
Summary
Kiri Masters' report, 'Fit For Purpose,' introduces 23 next-generation DSP metrics crucial for Amazon brands. This episode highlights how to move beyond traditional ROAS and impression metrics to understand the full buyer journey and campaign effectiveness on Amazon DSP. It emphasizes using purpose-built metrics for precise insights into audience acquisition, market share, and retail media performance, enabling brands to make data-driven decisions.
Key takeaways
Implement purpose-built metrics at each stage of the buyer journey, as outlined in Kiri Masters' 'Fit For Purpose' report, to gain a comprehensive understanding of campaign performance beyond traditional metrics like ROAS and impressions.
Utilize Amazon DSP's advanced targeting capabilities to acquire competitor audiences and track 'Competitor Audience Acquisition' as a leading indicator of market share growth.
Leverage 'Review Page View Rate' to gauge the effectiveness of Amazon DSP campaigns in driving organic engagement and trust signals for products.
Recognize the accelerating trend of retail media networks; evaluate their potential as valuable marketing and conquesting tools on platforms like Amazon rather than mere distractions.
Conduct a self-assessment based on brand objectives and product attributes to identify the most relevant 6-8 key metrics from the 23 outlined in the report, tailoring your analytical focus.
Explore using Amazon DSP not just for traditional advertising, but also as a powerful data-rich tool for understanding consumer behavior and competitive positioning.
Themes
amazon strategydata analyticsperformance marketingretail media
The guys sit down and hear from Kiri Masters about her newest report, Fit For Purpose: 23 Next-gen DSP Metrics That Measure What Matter, and the incredible insights found within. As always, Kiri provides interesting ways to look at important metrics like only she can. Listen in now and hear more!
Frequently asked about this episode
What does this episode say about amazon strategy?
Implement purpose-built metrics at each stage of the buyer journey, as outlined in Kiri Masters' 'Fit For Purpose' report, to gain a comprehensive understanding of campaign performance beyond traditional metrics like ROAS and impressions.
What does this episode say about data analytics?
Utilize Amazon DSP's advanced targeting capabilities to acquire competitor audiences and track 'Competitor Audience Acquisition' as a leading indicator of market share growth.
What does this episode say about performance marketing?
Leverage 'Review Page View Rate' to gauge the effectiveness of Amazon DSP campaigns in driving organic engagement and trust signals for products.
What does this episode say about retail media?
Recognize the accelerating trend of retail media networks; evaluate their potential as valuable marketing and conquesting tools on platforms like Amazon rather than mere distractions.
What does this episode say about amazon strategy?
Conduct a self-assessment based on brand objectives and product attributes to identify the most relevant 6-8 key metrics from the 23 outlined in the report, tailoring your analytical focus.
