Part 1 of an investigation into Amazon's evolving ad formats, including a look at PPC strategies and the Amazon Attribution program for measuring off-Amazon marketing.
Part 1 of an investigation into Amazon's evolving ad formats, including a look at PPC strategies and the Amazon Attribution program for measuring off-Amazon marketing.
Danny and Mansour Norouzi discuss using the Supa Template to understand search query performance and various marketing attribution models for Amazon sellers.
A deep dive into Amazon Marketing Cloud (AMC), the advanced data warehouse that integrates signals across the Amazon advertising suite for deeper attribution insights.