Check out our article here for more information into our PPC overhaul and investigation. Over the last year, Amazon has rolled out a bunch of new advertising options alongside a trend of rising ACoS. While my offshore team has done an amazing job with PPC and keeping everything in check, I've found that a few competitors have caught up to us by taking advantage of these new ad formats. All this can get overwhelming for new Amazon sellers and has a lot of us scratching our heads as to which methods to use, how much to spend, and which software works best. This is why we're doing an Amazon PPC Overhaul series. In this 6-part series, Dave and I will re-examine the current advertising campaigns we use for our own 7-figure brands and bring you a breakdown of our actual numbers to answer all your questions about PPC and Amazon's hoard of ad formats. For this pilot episode, we'll be talking about why PPC can be the biggest driver of profit in your ecommerce business. We'll also be giving an overview of our current account performance and the goals we want to achieve after our investigation. Timestamps: Why we're doing this Amazon PPC podcast series - 1:01 <span sty