A deep dive into Amazon's evolving advertising landscape, covering PPC overhauls and new ad formats including Amazon Attribution to track off-platform performance.
A deep dive into Amazon's evolving advertising landscape, covering PPC overhauls and new ad formats including Amazon Attribution to track off-platform performance.
Explores using hourly PPC data and creating Google Ads for Amazon products to drive external traffic and improve organic rank.
Expert Andrew Maffettone shares strategies for driving and measuring external traffic to Amazon listings to grow sales and improve brand presence.