Alex, an Amazon advertising expert, discusses PPC precision, retail media, and the 'golden rules' for targeting specific shopper segments and competitors.
Alex, an Amazon advertising expert, discusses PPC precision, retail media, and the 'golden rules' for targeting specific shopper segments and competitors.
Covers the latest Amazon advertising updates from August 2024, including theme targeting for Sponsored Brands and external ad placements on TikTok.
Vince Montero (Sir TACoS) joins to explore the latest developments in Amazon PPC, focusing on buyer targeting, discoverability, and performance metrics.