Dylan Ander joins to discuss evolving ecommerce funnels, AI's role in content and trust, and how synthetic content is impacting buyer behavior and digital marketing playbooks.
Dylan Ander joins to discuss evolving ecommerce funnels, AI's role in content and trust, and how synthetic content is impacting buyer behavior and digital marketing playbooks.
The team discusses 2026 goal setting and the impact of AI tools like Shopify's Sidekick on ecommerce operations and data-driven marketing decisions.
Media buyer David Herrmann discusses signal engineering and audience insights, with a focus on leveraging AI-driven platforms like Axon for ad performance.