Focuses on advanced media buying and leveraging AI via the Axon platform to launch and optimize ad campaigns.
Focuses on advanced media buying and leveraging AI via the Axon platform to launch and optimize ad campaigns.
Explores modern ecommerce funnels, buyer behavior, and the role of AI and synthetic content in the advertising and sales process.
Covers the transition into 2026 marketing, including Shopify's AI tool Sidekick and its impact on data and campaign management.