Dylan Ander discusses the evolution of ecommerce funnels, focusing on buyer behavior, trust, and the impact of AI and synthetic content on modern marketing.
Dylan Ander discusses the evolution of ecommerce funnels, focusing on buyer behavior, trust, and the impact of AI and synthetic content on modern marketing.
The hosts discuss Shopify's Sidekick AI, democratizing data access, and setting 2026 growth goals alongside incrementality lessons.
Media buyer David Herrmann joins to discuss Meta advertising challenges, signal engineering, and leveraging AI-driven ad platforms like AppLovin's Axon.