Explores Meta ad performance and Shopify's latest AI updates, including the Sidekick AI assistant and its implications for ecommerce management.
Explores Meta ad performance and Shopify's latest AI updates, including the Sidekick AI assistant and its implications for ecommerce management.
Covers ChatGPT shopping integrations with Shopify, balancing SMS frequency, and building marketing teams from scratch.
Recorded at the Meta Performance Marketing Summit, this episode discusses the future of AI in ads, automation, and audience targeting.